Michelle Gines, Founder of Purpose Publishing, is a 20 year digital & print media executive with extensive sales and marketing experience in books, consumer and B2B markets. Her background includes new media product development, sales management of domestic and international operations teams, brand-building, event management, marketing and public relations. She also consults with several small-medium sized businesses and is considered one of the foremost authorities on media and marketing.
Prior to founding Purpose Publishing, Mrs. Gines held management positions at Hallmark Cards, RH Donnelly, Dax Media along with marketing credits in nonprofit work with Urban League, Samuel Rodgers Health Center and New Life in Christ International Ministries.
She has also consulted with publishing industry professionals worldwide, and has worked with media conglomerates in China, Singapore, Indonesia and Europe, including some of the largest publishers in Asia and South America. Domestically, she has worked with Today’s Purpose Woman Magazine, Pneuma Magazine, 7000 More Covenant Magazine, In His Will publications & Morris Visitor Publications, amongst others.
Mrs. Gines has also worked with hundreds of authors in helping them make their author vision, visible. Mrs. Gines has a unique ability to cross-reference from her diverse media career to bring a fresh and relevant 360 degree perspective to every client she encounters.